November 2011
6 posts
Advocates Count, Not Fans
For the past couple of weeks, I’ve been assisting a team with analyzing chatter, sentiment, and influence across some key social networks. All of these countless hours of data reminded me of a key nugget that I thought was necessary to pass along:
In social media, advocates count, fans don’t.
Too many of us get caught up in measuring the wrong pieces of data, and followers is a...
