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This is some phenomenal insight from Forrester Research regarding the new media ecosystem. While “earned”, “owned”, and “paid” media are all old and well recognized terms, their definitions have greatly expanded over recent years. “Owned” media now extends beyond your website into your Twitter, LinkedIn, Facebook, and blogs. “Earned” media is now far more than just mentions in press, but mentions from actual consumers on Yelp, Twitter, Foursquare, Facebook. The key is to understand the ebbs and flows of information from each type of media, and build out your ecosystem of media influence. No one form can replace the others, and truly great campaigns and marketing flow and build across all 3 types of media.

This is some phenomenal insight from Forrester Research regarding the new media ecosystem. While “earned”, “owned”, and “paid” media are all old and well recognized terms, their definitions have greatly expanded over recent years. “Owned” media now extends beyond your website into your Twitter, LinkedIn, Facebook, and blogs. “Earned” media is now far more than just mentions in press, but mentions from actual consumers on Yelp, Twitter, Foursquare, Facebook.

The key is to understand the ebbs and flows of information from each type of media, and build out your ecosystem of media influence. No one form can replace the others, and truly great campaigns and marketing flow and build across all 3 types of media.