I like breakfast food, indie rock, spend too much time talking about sports, and have trouble finishing what I started. Now enough about me… if (WIDGETBOX) WIDGETBOX.renderWidget('abce5aa1-60ce-4ad1-90f5-5182c9b6e84d');Get the Linked In Badge widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info)Tumblr (3.0; @mrericnelson)http://mrericnelson.com/<img src="http://25.media.tumblr.com/tumblr_m3zkylp5z21qc86k1o1_500.jpg"/><br/><br/><p>Stealing is bad, ummkay. (Taken with <a href="http://instagr.am">instagram</a>)</p>http://mrericnelson.com/post/23006817045http://mrericnelson.com/post/23006817045Sun, 13 May 2012 20:20:45 -0400<img src="http://25.media.tumblr.com/tumblr_m3zk2dJvRf1qc86k1o1_500.jpg"/><br/><br/><p>Nothing beats Seattle on days like this. (Taken with <a href="http://instagr.am">Instagram</a> at The Lookout)</p>http://mrericnelson.com/post/23005513399http://mrericnelson.com/post/23005513399Sun, 13 May 2012 20:01:25 -0400<img src="http://25.media.tumblr.com/tumblr_m3z7inZIWV1qc86k1o1_500.jpg"/><br/><br/><p>The (almost) perfect Seattle weekend continues. (Taken with <a href="http://instagr.am">Instagram</a> at Harbour Pointe Golf Club)</p>http://mrericnelson.com/post/22987850743http://mrericnelson.com/post/22987850743Sun, 13 May 2012 15:30:23 -0400<img src="http://24.media.tumblr.com/tumblr_ly03tgdlEg1qc86k1o1_500.jpg"/><br/><br/><p>Snowy on pine! (Taken with <a href="http://instagr.am">instagram</a>)</p>http://mrericnelson.com/post/16063771185http://mrericnelson.com/post/16063771185Wed, 18 Jan 2012 10:46:27 -0500<img src="http://24.media.tumblr.com/tumblr_lvc4y28SBh1qc86k1o1_500.jpg"/><br/><br/><p>Not your average coffee and donuts when they have Pumpkin Pie filling! (Taken with <a href="http://instagr.am">Instagram</a> at Baker & Banker)</p>http://mrericnelson.com/post/13413630232http://mrericnelson.com/post/13413630232Sun, 27 Nov 2011 15:01:14 -0500<img src="http://25.media.tumblr.com/tumblr_lvatgbX5aT1qc86k1o1_500.jpg"/><br/><br/><p>Duck Liver Terrine (Taken with <a href="http://instagr.am">Instagram</a> at SPQR)</p>http://mrericnelson.com/post/13379620337http://mrericnelson.com/post/13379620337Sat, 26 Nov 2011 21:55:23 -0500<img src="http://25.media.tumblr.com/tumblr_lugrz5rv1C1qc86k1o1_500.png"/><br/><br/><p>Fall in the NW can be pretty damn beautiful.</p>http://mrericnelson.com/post/12611268877http://mrericnelson.com/post/12611268877Thu, 10 Nov 2011 16:35:29 -0500<img src="http://24.media.tumblr.com/tumblr_lugp6dPh6o1qc86k1o1_500.png"/><br/><br/><p>I found the stairs to nowhere, now I just need the metaphor…</p>http://mrericnelson.com/post/12608785521http://mrericnelson.com/post/12608785521Thu, 10 Nov 2011 15:35:01 -0500<p>For the past couple of weeks, I&#8217;ve been assisting a team with analyzing chatter, sentiment, and influence across some key social networks. All of these countless hours of data reminded me of a key nugget that I thought was necessary to pass along:</p> <p><strong>In social media, advocates count, fans don&#8217;t.</strong></p> <p>Too many of us get caught up in measuring the wrong pieces of data, and followers is a perfect example of this. How many marketing chats have you been to where you hear someone say, &#8220;Our Fan count is up by 300% this year,&#8221; or &#8220;I need to get another 500 fans by the end of the month.&#8221; If those are your marketing goals, you need some help (<a title="Buy facebook fans" href="http://massivefacebookfans.com/">and not this kind of help</a>).</p> <p>What matters is what they&#8217;re saying, not their sheer presence. To give you an example (and take the easy way out), just look at Apple. Good luck if you attempt to find an actual branded social media page, but an equal amount of luck to you if you try to escape Apple chatter. Even more data of this can be found by looking through the case study work of <a href="http://www.motivequest.com/">Motivequest</a>, where they have been able to isolate with a really high confidence level the correlation between online advocacy and sales (check out this <a href="http://www.slideshare.net/motivequest/motive-quest-advocacy-for-mini">SlideShare piece</a>).</p> <p>To sum up, take your fan and follower counts and throw them out the window. Focus on metrics that better position you to learn from and in turn activate word of mouth. (More on that later)</p>http://mrericnelson.com/post/12571451797http://mrericnelson.com/post/12571451797Wed, 09 Nov 2011 17:33:00 -0500<img src="http://24.media.tumblr.com/tumblr_lu7iku9y6E1qc86k1o1_500.jpg"/><br/><br/><p>If anyone finds it, please return to pine & Belmont (Taken with <a href="http://instagr.am">instagram</a>)</p>http://mrericnelson.com/post/12386256346http://mrericnelson.com/post/12386256346Sat, 05 Nov 2011 17:34:05 -0400<img src="http://24.media.tumblr.com/tumblr_ltup1s6Phe1qc86k1o1_500.jpg"/><br/><br/><p>My only moderately deformed pumpkin to antagonize the Huskies around me! (Taken with <a href="http://instagr.am">instagram</a>)</p>http://mrericnelson.com/post/12093091434http://mrericnelson.com/post/12093091434Sat, 29 Oct 2011 19:25:03 -0400<img src="http://25.media.tumblr.com/tumblr_lslozjSwei1qc86k1o1_500.jpg"/><br/><br/><p>Don’t mess with a man’s bike! (Taken with <a href="http://instagr.am">instagram</a>)</p>http://mrericnelson.com/post/11062983846http://mrericnelson.com/post/11062983846Wed, 05 Oct 2011 12:11:43 -0400<img src="http://24.media.tumblr.com/tumblr_lskwv5fbL51qc86k1o1_500.jpg"/><br/><br/><p>The Pains of Being Pure at Heart (Taken with <a href="http://instagr.am">Instagram</a> at The Crocodile)</p>http://mrericnelson.com/post/11053241234http://mrericnelson.com/post/11053241234Wed, 05 Oct 2011 02:04:16 -0400<img src="http://25.media.tumblr.com/tumblr_lrbzdxmE8H1qc86k1o1_500.jpg"/><br/><br/><p>I love Tucson monsoons. (Taken with <a href="http://instagr.am">Instagram</a> at Skyline Country Club)</p>http://mrericnelson.com/post/10056863003http://mrericnelson.com/post/10056863003Sat, 10 Sep 2011 19:46:45 -0400<img src="http://24.media.tumblr.com/tumblr_lqxmta7sJZ1qc86k1o1_500.jpg"/><br/><br/><p>A career best bowl, 211!!! (Taken with <a href="http://instagr.am">Instagram</a> at Garage)</p>http://mrericnelson.com/post/9737591297http://mrericnelson.com/post/9737591297Sat, 03 Sep 2011 01:48:46 -0400<img src="http://25.media.tumblr.com/tumblr_lqvk6kL2Kl1qc86k1o1_500.jpg"/><br/><br/><p>Archie the Airedale dog. (Taken with <a href="http://instagr.am">Instagram</a> at Serious Pie)</p>http://mrericnelson.com/post/9692545249http://mrericnelson.com/post/9692545249Thu, 01 Sep 2011 22:56:44 -0400<img src="http://25.media.tumblr.com/tumblr_lqmb6hmfaJ1qc86k1o1_500.jpg"/><br/><br/><p>Taken with <a href="http://instagr.am">Instagram</a> at The Walrus and the Carpenter</p>http://mrericnelson.com/post/9485110251http://mrericnelson.com/post/9485110251Sat, 27 Aug 2011 23:03:53 -0400<img src="http://25.media.tumblr.com/tumblr_lpixithgYi1qc86k1o1_500.jpg"/><br/><br/><p>If you have this, you should probably see a doctor. (Taken with <a href="http://instagr.am">instagram</a>)</p>http://mrericnelson.com/post/8569717446http://mrericnelson.com/post/8569717446Sat, 06 Aug 2011 16:42:29 -0400<img src="http://24.media.tumblr.com/tumblr_lpevbe8WE41qc86k1o1_500.jpg"/><br/><br/><p>@panotes Does the inclusion of a smiley face make it more or less passive aggressive? I’m leaning towards more. (Taken with <a href="http://instagr.am">instagram</a>)</p>http://mrericnelson.com/post/8473817953http://mrericnelson.com/post/8473817953Thu, 04 Aug 2011 12:04:26 -0400<img src="http://25.media.tumblr.com/tumblr_lpc39xcsUr1qc86k1o1_500.jpg"/><br/><br/><p>@bestcoastyy (Taken with <a href="http://instagr.am">Instagram</a> at Neumos)</p>http://mrericnelson.com/post/8414632179http://mrericnelson.com/post/8414632179Wed, 03 Aug 2011 00:03:32 -0400